For wineries, distilleries and food brands
200K cooks a month.10K views, guaranteed.
An original recipe featuring your product, linked to your site, in front of cooks deciding what to make tonight. Under 10,000 views? We extend it at no extra cost.
Michalakis Sauvignon Blanc
Named in the recipe, linked to your site
Brands on Pekin
ooni
AG1
Who reads Pekin
Home cooks in the US and Canada, mostly on their phones.
200K
cooks a month
6.6K
newsletter subscribers
39%
newsletter open rate
Where they are
United States
57%
Canada
11%
United Kingdom
5%
Everywhere else
27%
Top US states: California, Texas, Florida. Top Canadian provinces: Ontario, British Columbia, Alberta.
How they read
Mobile
66%
Desktop
33%
Tablet
1%
iPhone and iPad are the largest single platform.
Share of pageviews on pekinthechef.com, last 30 days. Newsletter figures are the last four weeks.
Also on Instagram, Facebook, TikTok and LinkedIn.
The placements
Your product, inside the recipe.
We publish it on Pekin, where cooks are already deciding what to make. Add a drink pairing or the newsletter to show up in more places.
Ingredients
Recipe placement
We write one original recipe featuring your product. It is named in the dish and linked to your site.
Fire-roasted lamb picanha
Pairs with
Your wine or spirit
Linked to your site
Curated drink pairing
Your bottle shown as the pairing readers see alongside the dish, with a link to your site.
Your product
Visit siteNewsletter feature
A spot in our weekly dinner newsletter, sent to 6.6K subscribers, with a link to your site.
Illustrative layouts. Tell us which you want in the form below.
The guarantee
10,000 views. Guaranteed.
If your recipe hasn't reached 10,000 views, we extend it at no extra cost until it does.
Your recipe
10,000 views
Live
Extended free if needed
Illustrative. If it falls short, we extend the placement at no extra cost.
How it works
Three steps.
Reserve
Tell us about your brand and product. It takes a minute.
We confirm
We confirm your slot within 2 business days.
We publish
One original recipe featuring your product, published on Pekin with a link to your site.
Reserve
Reserve your placement.
A few quick fields. We confirm your slot within 2 business days.
- One original recipe featuring your product
- A link to your site from the recipe
- Optional: a curated drink pairing and a newsletter feature
- 10,000 views guaranteed, or we extend it at no extra cost
Recent results
Pairing
11,561
page views in two weeks
Ingredient link
150K+
page views a month on pages with the link (est.)
Ca’Lefort
Social
41,315
Instagram Reel views
Questions